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Branding is no longer about a name, it’s about an experience—your
customers’ total experiences when buying from you! You can have the best
slogan or tag line or unique selling proposition but until you actively
think about, create and manage your customer’s experience with you,
you’re not taking care of your customers and leaving money on the table.
So forget about brand positioning, brand value and USP and focus
on brand perception and customer value. This is the true indicator of
how your customers perceive their interaction with you, the brand called
you and other brands. |
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Topics to be discussed:
Customer value vs brand value
Be the brand
Managing customers’ experiences
Different ways to brand
Value indicators as brands
Learning objectives:
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How the concept of branding extends beyond a product or service.
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How to connect with customers using branding vs a sales pitch.
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How to align your entire organization to manage customer’s
experience and increase the purchasing intent.
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How to move away from features and benefits and focus on the
customer and their total experience.
Linda Talley, the body language expert, author and keynote
speaker is the recognized authority is the recognized authority on how
to use body language to create the results you want in your business and
personal life. She is committed to people enhancing their performance in
all areas of their lives. She works with individuals and groups focusing
on personal leadership, communication and relationship skills. She helps
them see the difference between someone who’s excellent and someone
who’s mediocre.
Linda has presented programs for business, industry and the professions
since 1984. Linda comes from a background in health care marketing and
managed care. She obtained her undergraduate degree from the University
of Texas at Austin and her graduate degree from Central Michigan
University. Her experience as a leader and highly touted body language
expert translates into dynamic, humorous, and profound presentations
that will instruct you professionally, touch you personally, and inspire
you to reach for the highest within yourself and your business.
Linda understands the push and pull of human relationships. Her
presentations focus on personal leadership and communication concepts
that create an awareness for personal balance, satisfaction and
fulfillment. Linda says she grows people from the inside out. She has a
unique way of taking timely and complex issues and presenting them so
people can easily listen to them, hear them, understand them and
integrate them.
Linda speaks, coaches and writes on advanced communication skills that
enhance the individual’s personal leadership ability. She introduces new
concepts and creates a new realm of possibility and space so that people
can change their perspective on the spot and begin to practice new
skills.
Do yourself a favor and attend these dynamic seminars at the August
show. You won't be disappointed and you’ll be talking about it for a
long time!
Register |
